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When we start working on creating an ad, we often can become more confused than anything else. These questions can pop up in our minds — how to start, what information to include, and where to start.
Also, it is important to understand how to address the reader, so that he not only clicks on the compelling headline or image but also gets acquainted with the content of the ad and finds it interesting enough to click through.
To convey any message as clearly as possible, there are three basic questions to answer before creating any ad.
What do I want to say?
Advertisements serve various purposes — to introduce your company, to tell about a new product or service, etc. Remember that you have to compete on the Internet with very dense and diverse content, so defining a goal will allow you to create a clear message and not lose focus.
Who do I want to tell it to?
Once you’ve defined your ad’s goal, the next step is to understand who it’s targeting. This will help the creator to choose the communication style.
